Charlotte has distilled over a decade in the art industry, into a 64-page collector’s guide.
Digital Book · Immediate Access · First Edition, 2026
Most collecting advice begins and ends with “buy what you love.” That matters, but it’s only part of the story. The collectors who build something meaningful understand the context: how artists build careers, how galleries work, and how to move through it all with confidence. The Playbook brings that knowledge together in one place.
I know what I like but where do I start? Learn to look before you research, recognise what repeatedly draws you in and develop a collecting thesis of your own.
Is this price reasonable? See how prices are constructed, which comparisons are meaningful and what auction results tell you.
What should I ask before I buy? Use a clear due-diligence process to check condition, provenance, authenticity, documentation and the true cost before committing.
Is this the right work by this artist? Assess an artist’s practice and trajectory, then compare works within it to understand why one may be stronger than another.
How do I talk to a gallery? Understand how each buying channel works, which questions to ask and how to build relationships without feeling intimidated.
How do I build a collection, rather than accumulate purchases? Turn individual purchases into a considered collection, then document, insure, install and care for each work responsibly.
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